what should you do to be a great youtuber

As the second near visited domain in the globe, information technology's no surprise creators flock to YouTube.

With two billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a successful YouTuber.

But what is a YouTuber, how much does a good one earn and how can you go 1? That's what we're about to find out.

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What is a YouTuber?

A YouTuber is a person who produces content for the video sharing platform YouTube. For some, it'south a hobby – something they practice to share their expertise, network and have fun. For others, it'southward a full-fourth dimension chore that pays the bills and then some.

Y'all might call yourself a YouTuber if you regularly post content to the platform or earn a living from your video content.

In 2021, the term "YouTuber" is synonymous with multi-millionaire unboxers, toy reviewers and more. But not every YouTuber brings domicile the large bucks. Which begs the question…

How much money do YouTubers make?

There are no hard-and-fast figures for how much YouTubers make, on average, because there's no such a thing as an average YouTuber.

YouTubers brand coin in many ways. A successful YouTuber might earn money from:

• Advertising – joining YouTube'southward partner programme
• Affiliate sales – becoming an chapter partner
• Trade – selling their own merch like mugs, T-shirts and toys
• Crowdfunding – joining a site like Patreon or using online tipping services
• Licensing – licensing their content to the media
• Sponsorships – creating sponsored content for brands

As information technology stands, all tiptop-earning YouTubers use more than ane of these methods to make money from their video content.

2020'south height-earning YouTubers include 9-year-sometime Ryan Kaji, who netted 29.5 one thousand thousand USD in a unmarried year playing with toys, and amateur stuntman, MrBeast, who turned over a respectable 17.5 million USD.

Simply, it'southward important to note that Ryan's income includes profits from over 5000 branded toys and MrBeast has a long list of corporate sponsors.

If we just consider income from YouTube's Partner program, YouTube content creators earn an average of $eighteen per 1,000 views. Meaning, a YouTuber getting 100,000 views per month would brand a very pocket-size wage of i,800 USD.

How to become a YouTuber in 10 steps

But allow's not get ahead of ourselves. You'll have plenty of time to think about how to make coin from YouTube in one case you're upward and running.

Let'due south backtrack a footling and comprehend how you tin kick off your new career as a professional YouTuber.

ane. Pick a niche

All successful YouTubers have a niche.

A niche is your area of expertise. Information technology's the topic of focus for all of your video content, and it tin can be literally annihilation.

Don't believe me? Accept a look at these three unlikely YouTube stars for inspiration.

Unbox Therapy

This uber-specialized YouTuber creates unboxing content. That is, unboxing and reviewing new products like phones, gaming tech and other consumer items.

With 18.ane million subscribers, Unbox Therapy is a top three unboxing aqueduct on YouTube (yep, at that place are many). And i of the biggest channels on the platform, menstruum.

Você Sabia?

This Brazilian duo creates 'random facts' content. Their most popular videos include "x deaths caused past video games" and "Disney'southward x biggest secrets."

To engagement, they've racked upwards 41.2 million subscribers from across the world.

FunToys Collector Disney Toys Review

This one-woman show makes videos about opening and playing with toys. Her near popular piece is a 9-minute video showing her making Disney princess dresses from sparkly Play-Doh. And it has topped 599 1000000 views.

In 2021, the channel reached 11 one thousand thousand subscribers.

2. Define your "why"

Your niche tin can be anything, but you lot demand to be clear about why you're making that kind of content. When y'all accept a clear reason, you tin can:

• Narrow your focus and stay on rail when you're creating.
• Salvage time and free energy when you lot're researching trends.
• Be clear about what people will become when they subscribe to your aqueduct.

Allow'due south recall back to those unboxing videos. Almost unboxers aren't creating content just for lols. They say they provide honest reviews about products consumers desire, which helps them make improve ownership choices.

Then, fifty-fifty if you only desire to become a YouTube star to brand money, it'south important to work out the purpose backside the content y'all desire to create.

3. Know your audience

Once you decide what content you'll make and why, you demand to go to know your target audition.

Ask yourself:

• Who would watch my videos?'
• How old are they?
• What kind of job do they have?
• At what time of the day will they exist watching videos?
• Why are they watching them?
• What exercise they gain from watching them?

Questions like these assist you lot build what's called an audition persona. An audience persona is a character you create that represents the characteristics of your ideal viewer.

Give them a name, a job, motivations and a salary. Because when you bring them to life, you'll better empathise who your content is "talking" to and you'll exist better able to encounter their needs with your videos.

4. Know your competition

Your content sweet spot is somewhere between "tried and tested" and something original. In other words, you need to know what already works well in your niche and what yous can do to stand out from the crowd.

To find out what already works, take a wait at your competition. Observe the top 10 YouTubers in your niche and look for similarities and differences in how they exercise things.

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They might apply like:

• Video effects (e.g. visual effects and sound effects)
• Video formats (eastward.grand. Q&A, expert interview, storyline)
• Locations (e.thou. studio, outdoors, on gear up)
• Sets (e.g. at home, workplace, designed set, animated)

But they'll probably differ in their branding, presenting styles and more.

For example, Channel Awesome and Jeremy Jahns are both popular film review channels on YouTube channels.

Both have over a 1000000 subscribers and review movies past showing clips of the film in question alongside commentary. But the similarities end in that location.

Channel Crawly features a range of reviewers who review films (new and old) and shows, including live activity and cartoons.

Video backdrops range from dwelling office to your archetype movie man-cavern. And the reviewers are mostly comedic.

On the other hand, Jeremy Jahns is a one-human show and reviews only the latest releases across film and TV.

He nigh exclusively uses a branded scarlet-screen properties and, while he is funny, he takes a more analytical arroyo to reviews.

What does this tell yous about how to become a successful YouTuber? You lot need to know what works and how you'll tweak it to create your manner.

5. Create a YouTube Channel Page

When starting a YouTube aqueduct, information technology might be tempting to skip all of the above and go directly to setting up your Aqueduct Folio, don't!

Your Channel Page is like a storefront. Information technology needs to suit your way and be tailored to your audience. Finding your niche, defining your "why," knowing your audience and understanding your competition will all help y'all create a seamless Aqueduct experience.

Now is the time to create your make. You'll demand a:

• Channel name
• Logo
• Banner image
• Color scheme

At the very least. Then, you tin use these assets to create your YouTube Channel Page by post-obit these simple steps.

Create a Google business relationship

Since Google owns YouTube, yous need a Google business relationship to get a YouTube business relationship. So, caput over to Google and enter some basic details.

Create a YouTube account

A YouTube account is included in your Google account bundle. But you still need to set a Aqueduct.

To do it, become to your YouTube business relationship folio on YouTube.com and click Create a Channel. Simply enter your make name and yous're in!

Customize your Aqueduct Page

You can customize many features of your Aqueduct page, including your name, logo, page imprint and About info.

To design a page that hooks, check out these gratis YouTube channel art templates, and make sure you:

• Complete your Channel clarification (a.chiliad.a. the Well-nigh section)
• Utilize consequent branding
• Add a logo or loftier-quality headshot
• Include contact information

All successful YouTube channels do the higher up. And that's regardless of niche. For example, allow's take a await at Learn Your State, a 345,000 subscriber-stiff channel that helps people connect with nature.

The logo, on-topic banner epitome and consistent video thumbnail graphics give Learn Your Land's Channel Page a professional feel. Which is more than likely to reel in subscribers.

six. Start a content calendar

A content calendar, or social media agenda, is an overview of your upcoming social media posts.

It might exist organized in a spreadsheet, a Google calendar or an interactive social media management dashboard like Hootsuite. And yous'll utilize information technology to schedule and store information about your content.

Aim to program your content at least a month in advance. This might sound like a big hill to climb, but it'due south really much easier than creating content ad hoc.

For one, because you don't wake up each morning thinking, "what am I going to mail service today?" And for 2, considering you can be more consistent and more focused when you have a broader overview of your content output.

7. Schedule videos in advance

Remember that audience persona we talked about earlier? Here's where it comes in actually handy.

If y'all know who your viewers are, you tin can find out when they volition be online looking for content — which days of the calendar week and what times of the mean solar day.

And then, y'all can employ a tool like Hootsuite to schedule posts in accelerate, and then they land when your platonic audience is active.

Source: Hootsuite

8. Use CTAs (calls to action)

YouTube rewards channels that keep viewers on-platform past making their videos more prominent in search. In other words, the more your content keeps people on YouTube, the more than YouTube promotes your content to people.

So, encourage your viewers to keep watching your content by including calls to action (CTAs) in your videos. You can do this past:

• Including CTAs in your video scripts
• Automating next actions using features like playlists
• Adding cards and finish screens to your videos
• Including links to other popular content in each video description

Playlists, cards and end screens are more avant-garde YouTube features, but they're easy to go to grips with (run into YouTube's Creator Academy for instructions).

This is what an end screen with a clickable card looks like:

ix. Answer to comments

But like whatever other social platform, YouTube prioritizes engagement. So, as you start adding content to your aqueduct, you demand a plan for keeping upward with comments.

Replying ad-hoc might work at get-go, but you're likely to feel the strain as you abound your aqueduct. Using a tool like Hootsuite tin have the pressure off.

10. Promote your channel

Once you lot've got the basics correct, you can start promoting your work. The nearly successful YouTubers all invest in a fiddling cocky-promotion.

You lot tin promote your channel past:

• Advertisement — a quick and easy win. Simply pay YouTube to give your videos a boost in search results.
• Networking — gratuitous, merely beginning you gotta brand friends. Then you can first creating videos like crossovers, guest appearances, brew-ups and covers with other YouTubers, and get your face in front of new audiences.
• Cantankerous-promoting — an easy solution if yous accept a wider spider web presence. Use your other social channels, electronic mail list or website to tell people about your YouTube vids.

Source: Bear Grylls

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Source: https://blog.hootsuite.com/how-to-become-a-youtuber/

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